JelmoliDone at Mona und MateoJelmoli is one of the oldest and largest department stores in Zürich, Switzerland. The Jelmoli anniversary campaign “Full of Stories” beautifully illustrates the deep connection the store has with the personal narratives of its customers. The campaign captures individuals as they go about their everyday lives, having recently shopped at Jelmoli, and now living out their unique stories, enriched by their experiences at the store.